PR Tips // Aug 11, 2011 BY jade

Glittering success? Awards can build businesses and brands

Like the commercial equivalent of the end of term report, awards success can shape future prospects – worth knowing as ‘Awards Season’ kicks off.

Winning awards celebrates achievement, motivates staff and creates a very positive impression with new and prospective customers, suppliers and contacts.

Public recognition for great work certainly does not go unnoticed. Find the right fit, present your case in the best light and you can really open doors.

Composing an award submission is a bit like writing a corporate CV – the key elements are relevance, credibility and presentation.

We like to think we know our stuff as we’ve collected a few ‘gongs’ ourselves and helped clients do the same.

For clients we have researched what would work best for them and then helped pull together the material and submission to give them their best chance of success – and seen the positive results.

For ourselves, in our first attempt at the CIPR PRide Awards – the Oscars for our industry – we were a finalist in four categories and won gold in two for our work with the National Association of Cider Makers and Continental Tyres.

When you consider the time, effort and resource you spend to enhance your reputation it is worth considering how you can use the endorsement of external recognition to amplify that investment.

The first step is to have a plan, and if you want a hand with that, get in touch. We would be delighted to help you celebrate.

We are proud to work with clients such as