CIPR PRide Awards 2015

In 2015 at the PRide Awards, we won a Silver award for ‘Best Event’ for our client, Continental Tyres.

The event was the Conti Media Cup, a media engagement activity that was held at the National Football Centre, St. George’s Park. The objective was to increase media awareness of Continental Tyres’ football sponsorship.

The event took a lot of planning and achieved its key objective.

Over two thirds of journalists who attended were not previously aware of Continental’s support for women’s football, though as a result of the Conti Media Cup they understood the reasons why the brand was involved.

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