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CIPR PRide Awards 2014

In a hotly contested year, which saw the region expand from South West to the whole of the South of England including the Channel Islands, we were proud to scoop two Golds and one Silver award. All three awards were for our work for Continental Tyres.

We scored Gold in Best Use of Media Relations and Best Event categories for the Conti Media Cup - a football tournament that we put on for female journalists to highlight the brand’s involvement and support of the women’s game. And we were awarded Silver in Best Sporting Campaign for our wider work in support of women’s football.

The judges said of the Conti Media Cup: “A creative and innovative idea that developed a partnership activity to bring the brand’s proposition to life, which worked perfectly to engage with key media. An exceptional mix of multi-channel tools were used, underpinned by research, which clear evaluation measures put in place. The creativity used throughout the campaign showed that media relations go beyond simply column inches as it developed lasting relationships for the brand.”

We were also Finalists in Low Budget Campaign for a Superman World Record we ran at Kendal Calling music festival for a fancy dress company, and for Outstanding Public Relations Consultancy. Can we kick it? Yes we can!

Over two thirds of journalists who attended were not previously aware of Continental’s support for women’s football, though as a result of the Conti Media Cup they understood the reasons why the brand was involved.

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