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Carling/Punch Taverns

Working with a partner (fulfillment) agency we have delivered a number of successful projects for the Carling brand - both with Punch Taverns and other on-trade retailers.

The media partnerships secured proved to be very effective in terms of delivering precisely the messaging the brand wanted. Our solution also delivered a much wider, though still relevant, audience than the previous approach and proved to be highly cost effective as well.

The consumer redemption rates significantly exceeded the expectations of the client, whilst retailer satisfaction was high - largely given the simplicity of operation for them - and the various media partners reported that the appeal of the promotions increased their circulation.

For example, for the duration of the promotion the MEN reported a circulation increase of 5% - the first time in years that the publisher had experienced such a positive result.