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National Association of Cider Makers (NACM)

The NACM is the official trade body for the UK cider industry.

Inside Media supports the NACM through media relations, public affairs, issues/crisis management, trade PR and national and regional consumer media relations.

For several years Simon Russell has been spokesperson for the NACM and been instrumental in the work to transform the public perception of cider and the cider industry.

Inside Media regularly places positive features on cider in national newspapers, supplements, consumer magazines, trade/business media and TV/radio, as well as supporting the cider industry on a number of important social and government issues.

We also help to coordinate a Westminster reception for the All Party Cider Parliamentary Group which takes place twice a year.

In 2010, Inside Media won the Gold Award in Public Affairs at the CIPR PRide Awards for our work on behalf of the NACM, helping to reverse the government’s decision to raise tax on cider. In 2013 we won two Silver Awards in Best Use of Design and Best External Publication at the CIPR PRide Awards for an infographic we produced with Goram & Vincent.

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