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Continental Tyres

We are very proud to have been working with Continental Tyres since January 2009 as the company’s retained UK consumer PR agency. We have also been running their social media very successfully since January 2013. So successfully in fact that the UK is now held up globally as an example of best practice for social media.

Continental's objective is to extend its audience reach outside trade media and specialist consumer motoring press. Therefore, our aim is to promote Continental as an authoritative brand in terms of motoring safety and innovation to a more mainstream audience.

Inside Media has produced a variety of campaigns for Continental including 3minmax – promoting the idea that it is easy to check your tyres in 3 minutes or under, with a dedicated website www.3minmax.com. This website won the 'best website' category at the 2010 CIPR PRide Awards.

Continental also invests a great deal in football sponsorship, so we work closely with them to ensure that this is maximised, supporting the investment with PR. We worked on both 2010 FIFA World Cup™ and 2014 FIFA World Cup™ as Continental was an Official Sponsor.

In England, Continental has supported women’s football since the FA Women’s Super League’s first season in 2011. They are now the exclusive partner for women’s football. This includes The FA Women’s Super League (The FA WSL), The England Women’s Team, The FA Women’s Cup and The FA WSL Continental Cup. We have done a lot of work for this, including organising the Conti Media Cup, a five-a-side football tournament for journalists at St George’s Park (also partnered with Continental). This won Gold in Best Event and Best Use of Media Relations categories at the 2014 CIPR PRide Awards.

We also get to work with adidas through Continental’s partnership. Tyre engineers teamed up with adidas in 2010 to create the next generation of running shoes where Continental has applied its vast resources and knowledge of compound technology to develop an outsole with excellent grip ideal for trail and outdoor sports shoes.

The compound is specially formulated and gives up to 30 percent more grip than other soles.

The collaboration has seen adidas use the technology in over 80 different models of running and trekking shoes to date. In 2014 around 3.5 million pairs of running shoes and 650,000 pairs of outdoor shoes with Continental Compound were sold.

Inside Media works in collaboration with the PR team at adidas to get coverage for the range of running shoes.We also work on two endurance trail runs; the Conti Lightning Run (12 hour) and the adidas Thunder Run (24 hour!). And we run a separate ‘Conti Running’ facebook page for running content.

The account also includes working on the Uniroyal brand, the rain expert tyre, which is owned by Continental.

We are proud to work with clients such us: