Fitness specialists Kettler are a German company recognised for making products that symbolise quality, style and durability.

Kettler appointed Inside Media to raise awareness of their products, helping to drive consumer sales. Inside Media was also tasked to support and integrate PR with wider marketing activity.

Following a successful media campaign for its children's play vehicles, bikes and fitness equipment, Inside Media’s remit was increased to include PR support for Kettler's garden furniture range.

We generated coverage using a mixture of product news, product placement and arranging competitions and reviews. We also extended reach by working with a physiotherapist as a Kettler Fitness Expert, we placed various pieces in national media including a regular blog on The People website.