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Rural Retreats

Luxury holiday specialist Rural Retreats has over 320 stylishly presented country houses and cottages throughout the UK and Ireland. Many are buildings of historical importance, beautifully and imaginatively restored and refurbished to meet modern standards. They include 26 former lighthouse keeper's cottages in spectacular coastal locations.

Our brief was to build awareness of Rural Retreats and create a compelling call to action to increase enquiries and sales. We achieved this via a proactive press office, with a combination of consumer stories (some survey-led), engagement with key travel writers, press-trips, competitions and creating an e-newsletter.

We also generated coverage that encouraged property owners to consider adding their properties to the Rural Retreats portfolio, such as comment pieces from the Managing Director. We managed internal communication by developing e-newsletters for property owners, increasing the flow of information from Rural Retreats to their clients.