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Sharp's Brewery

Founded in 1994, Sharp's Brewery is an award-winning, modern brewer of cask conditioned beer based at Rock in Cornwall. It has grown rapidly to become the largest brewer of cask conditioned beer in the South West, driving the resurgent interest in beer.

The Cornish brewer appointed Inside Media early in 2009 to provide communication support for corporate and brand awareness. We generated an effective consumer and trade media relations campaign which included product launches, news stories, product placement, business briefings, comment pieces and enhancement of sponsorship.

Inside Media developed and managed events featuring Rick Stein to support the brands that are a collaboration between Sharp's and the celebrity chef, writer and broadcaster. We also worked with the head brewer to create beer and food matching menus and tips.

The business was acquired by Molson Coors Brewing (UK) in February 2011. Inside Media supported the announcement to customers and stakeholders through effective media relations to secure positive coverage globally, nationally and regionally.